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Coaching at Fire
Become the strongest version of yourself.
Whether you want to lose weight, build muscle, get stronger or simply feel more confident in the gym, our coaches create a plan that's built entirely around you.
Our coaching team
Joe
Mr FIre
Founder & head coach
The kindle that started the Fire. With over a decade of coaching experience and a bubbly energy that you’ll feel across the gym, Joe’s imagination is what brought Fire to you. He’s been dreaming about creating this since he was a teenager and is so excited to welcome you in. Joe is known in the gym for heavy lifting, his love of Disney, and his absolute motivation to help you be the best you can be.
Claire
Kempy
Fitness Coach & HYROX Machine
Known for big lifts and bigger HIITS. Don’t be surprised if you find yourself doing that extra rep just because she believed in you, and she’ll celebrate you every time. Kempy is a Hyrox Pro athlete herself, so she knows exactly what is needed to get the best out of you and keep your motivation high. Her positive energy and absolute dedication to her clients gets them the progress they desire time and time again. With her background in all things Karate, CrossFit, swimming and strength training her varied approach to exercise makes her super adaptable for her clients.
Ethan
Fitness Coach & Combat Sports Enthusiast
Known for his huge enthusiasm in mixed martial arts and performance-driven training, Ethan is the calm and collected fitness coach. He holds an MSc in Strength and Conditioning from Loughborough University and brings a smart, evidence-based approach to helping members train with purpose. Whether you’re looking to build strength, power, or confidence, Ethan loves helping people push their limits and feel capable both inside and outside the gym.
Amy
Fitness Coach & Food Challenge Nut
Amy has passion for strength training for everyone — from complete beginners to experienced athletes. She loves helping clients build muscle, improve mobility and flexibility, and feel stronger and more capable in their training. Known for her patient, honest, and motivating approach, Amy creates a supportive and fun environment where clients feel challenged and encouraged. Outside of coaching, she’s no stranger to a food-eating challenge and has trained bodybuilding-style to an impressive standard herself.
Jacob
Fitness Coach & Future Arnold schwarzenegger
Starting as one of our most dedicated members, Jacob's journey began with a simple goal, to gain size and muscle mass, but quickly grew into a true passion for body building and self improvement. With consistent discipline and pushing for progress he embodies commitment and purpose. As a coach he brings the same drive and energy to help others become their best.
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What level of support would be best for you?
Six weeks to learn how to train properly, build confidence in the gym and create a routine you can actually maintain.
You'll work 1:1 with a Fire coach who'll teach you how to train, help you understand your nutrition and build a programme around your goals.
£400 — six-week programme
Other coaching options
Fire Plus
"I want a programme and a coach to hold me accountable."
Partner coaching 2:1
"I want coached sessions with a friend."
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